Hey, I’m Brook— The Real Estate Industry’s Best-Kept Secret for Turning Boring Listings into Unforgettable “Lifestyle Crack” I’ve bought and sold 13 homes (yes, personally), lived everywhere from NYC to San Juan Island, WA to Andorra and staged more properties than I can count. Here’s the truth I’ve learned from circling the globe: Buyers don’t care about your square footage stats. They care about the feeling of walking into a home that’s already theirs—the scent of fresh coffee in “their” kitchen, the way “their” dog would sprint across “their” backyard. As a stager, I didn’t just fluff pillows. I engineered envy. And now? I teach realtors like you to do the same on social media.